Promotional Products FAQ's

What are promotional products?

Promotional products are items used to promote a product, service or company program including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items.

How is promotional products marketing used?

Since promotional products can be used alone or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by industry consultants are business gifts, employee relations, orientation programs, corporate communications and at tradeshows to generate booth traffic.

They're also effective for dealer/distribution programs, co-op programs, company stores, generating new customers or new accounts, nonprofit fundraising, public awareness campaigns and for promotion of brand awareness and brand loyalty. Other uses include employee incentive programs, new product or service introductions and marketing research for survey and focus group participants.

What kinds of promotional products are available?

There are literally tens of thousands of different types and styles of promotional products. In many cases, it's even possible to obtain custom items that aren't found in any catalog. Examples of common items include: apparel, pens, calendars, coffee mugs, calculators, key chains, desk accessories and memory sticks.

How is the industry structured?

A promotional consultant develops solutions to marketing challenges through the innovative use of promotional products and is a resource to corporate buyers, marketing professionals and others wanting to increase brand awareness, tradeshow traffic, employee retention and more. There are more than 21,000 promotional consultant firms in the industry.

There’s no need to spend all your time on the internet or searching through catalogs. Your promotional products consultant will come to you—like a doctor who makes house calls!

I am ready to help you promote your business with creative and cost effective branded merchandise. Call me 858-565-2963 or email me Lorraine@RAINpromos.com